Tuesday, February 26, 2013

Time to get a few hero shots of Emirates Team New Zealand

Photographer Chris Cameron blogs in praise of ‘hero’ shots…

It doesn’t take long for the photographs of AC72s to become obsolete.

Boat 1 was the test bed. Systems were changed, fairings came and went, branding and graphics evolved. Different daggerboards were trialled. I shot thousands of sailing photos over the five months NZL2 sailed.

Emirates Team New Zealand’s second AC72, NZL5 goes for it’s first shake down sail.

They have only historical significance now that we have the new cat out testing. This is the boat that will compete in the Louis Vuitton Cup in early July.

The first few days of sea trials are over, the boat has its final livery and most of the fairings are in place. It looks pretty much as it will through the racing to come.

That means its time to get the “hero” shots. Hero shots are used again and again. So we need close ups with lots of action, wide majestic shots, shots with clean attractive back grounds, verticals, horizontals, shots that have space for type. Timeless shots.

A few of them are here.

They will be in our media packs, they will be used by sponsors, magazines, websites and newspapers from now to the end of the campaign. A few will be turned into posters and postcards, prints, gifts, banners and all manner of other potential uses, some still unimagined.

So I have been out most days NZL5 has sailed building up our library of go to images.

Source; Emirates Team New Zealand

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