Within motorsport there is increasing sensitivity to the environment. Powerboat P1 has a corporate environmental policy and continues to implement effective programmes as an integral part of its business strategy. P1's entry in the 2012 UIM Environmental Awards features its new, animated environmental film (see link) which is spearheading its outreach programme.
"At the heart of our entry is a thought-provoking, informative film with a strong call to action" said P1 chief operating officer, Robert Wicks. "Because of what we at P1 do as an international powerboat racing promoter, we understand and witness the threats to our seas and coastlines and we are doing something about it by giving the oceans a voice."
The UIM Environmental Award was launched in 2009 to inspire and recognize excellence in innovation, development and application of environmentally friendly technologies. It is open to UIM National Authorities, partners, racing teams, boat builders, engine manufacturers, universities, research centres, scientists, Non Governmental Organizations (NGO’s), companies in order to recognizes outstanding environmental leaders, whether individuals or organizations, that have exemplified inspiration, vision, innovation, leadership and applications for the environment.
Source; USA SuperStock
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